Hazera and TOP The Onion Group join forces in exclusive partnership for set onions

Focusing on quality, innovation, and shared expertise for the grower.

Hazera and TOP The Onion Group have entered into an exclusive, worldwide collaboration agreement for the supply of set onion seeds. From now on, Hazera will supply exclusively to TOP, who is responsible for the production and global distribution of first-year onion sets.


This strategic partnership goes beyond mere supply — both parties combine their strengths in variety development, cultivation guidance, and market knowledge. Hazera focuses on genetics and breeding, while TOP handles production.

Rien Murre (TOP The Onion Group) and Dirk Essing (Hazera)

A key competitive advantage is the cultivation in Northern France — a region with fertile, disease-free fields ideally suited for high-quality onion sets. Thanks to this unique position, TOP The Onion Group can provide growers with extremely reliable and vigorous planting material.

The shared goal is to supply growers worldwide with healthy and reliable planting material, tailored to diverse growing conditions. Hazera’s well-known onion varieties such as Crusado, Contado, Cupido, and Corrado are part of the portfolio and continue to be developed.

Innovating together for the future of onions
Erwin Groen (TOP The Onion Group) and Dirk Essing (Hazera) emphasize that the partnership enables them to respond faster to changing market conditions and to continue innovating together. Through knowledge sharing and close cooperation, they develop strong, practical varieties of high quality. This partnership is a win-win that raises the reliability and quality of onion sets to a higher level.

#GrowingTogether #InvestedExpertise

HAZERA: Growing Together

Hazera’s headquarters are situated in Israel and The Netherlands, with subsidiaries in twelve countries and an extensive distribution network providing services in over 100 additional markets. This worldwide presence enables us to be close to our customers.

Hazera is part of the Limagrain Group, an international agri-business based in France. Being a farmers’ cooperative, the Limagrain Group understands the needs of its customers and has grown to become the largest seed company in Europe, specialising in vegetables, field crops and cereal products. Limagrain’s vegetable seed division is the largest company in the industry.

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Hazera center-stage at MOP Arava Israel 2023 annual expo

Want to be the first to see the next generation of the Israeli tomato and be impressed by the new variety portfolio of Hazera? Join us for a unique opportunity and meet our team for a deeper understanding of the quality, performance and potential of Hazera’s new varieties.

The exhibition in the Arava is the perfect opportunity to get a glimpse of the future of the Israeli tomato with “Rubicon”/ “Doria” – a new Saladette tomato variety that is suitable for picking in a cluster. The tomato is delicious, firm, has a long shelf life and excellent preservation on the plant, as well as a bright red and attractive fruit.

Rubicon (“Doria”): from the grower to our plate. Photograph: Ofer Hajub

In addition to “Rubicon”, Hazera- a world pioneer in the seed industry, will launch the “Yellow Whitney” – the heart tomato that made Israelis fall in love and is now available in red and yellow. The Yellow Whitney is the first yellow Midi Plum tomato of its kind – it is extremely tasty, has impressive yellow fruit, is very firm and crunchy and has a strong plant and a high yield.

 

 

 

 

Yellow Whitney. Photograph: Ofer Hajub

Come see and taste! Still young at heart, the queen of flavor, The “Maggie” tomato, is ringing in its first decade with a party! Maggie is known as a high-quality Israeli tomato, with a juicy green gel, which gives it a fine taste and rich aroma. Maggie is grown throughout the year nationwide in Israel among selected farmers only and packaged in a closed and marked package – and now with a new branding in honor of its 10-year celebration.

 

 

 

 

Maggie “the Taste” Tomato. Photograph: Ofer Hajub

At the exhibition, Hazera will launch new varieties of radishes: “Whitella” in white and “Purpella” in purple: round radishes for growing in open and closed areas, with impressive and strong colors, suitable for growing all year round with a high yield and excellent internal quality.

 

 

 

 

New radish varieties. Photograph: Hazera

Come and get an impression of a red, curly romaine lettuce: “Purple Heart“. Beyond the nutritional benefits of romaine lettuce, which is 5 times richer in vitamins than other types of lettuce, the variety “Purple Heart” is characterized as crunchy and extremely tasty and has a bright red color that penetrates deep into the leaf.


 

 

 

“Purple Heart”. Photograph: Hazera

Come and meet the team of Hazera at the Araba expo taking place on February 15 and 16 in Ein Hatzeva, Israel and join “Rubicon” /”Doria” on her fresh produce journey from the field, to the retailers, and straight to her kitchen!

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